Hi, I'm Vinodhini Balu

Digital MarketingStrategist,


I specialise in SEO, paid acquisition, and conversion funnels built for high-intent growth.I design integrated lead generation systems using SEO, Google Ads, Meta Ads, and conversion funnels to capture high-intent demand and turn it into qualified enquiries.

Traffic alone doesn’t create revenue.
Growth occurs when search intent, paid acquisition, and funnel structure function as a unified system.

About Me

I’m a digital marketing strategist specialising in SEO, paid advertising, and funnel-based lead generation.

Most marketing channels fail in isolation.
SEO drives traffic. Ads drive clicks. Content builds awareness.
But without a structured funnel, demand leaks before it converts.

My work focuses on connecting SEO, Google Ads, Meta Ads, and funnel design into a single, conversion-focused lead system.

My Service Includes

Ads (Google & Meta)

This service focuses on using Google Ads and Meta Ads as part of a broader lead system, where targeting, messaging, and landing pages work together to produce qualified enquiries.

SEO

This service focuses on SEO for lead generation, targeting searches that indicate readiness to enquire and structuring pages to convert that demand into leads.

Funnel

This service focuses on funnel design and conversion optimisation, ensuring every visitor is guided clearly toward a decision.

Web Design

This service focuses on building or optimising websites that support SEO performance, ad traffic, and lead generation.

AI & Automation

This service integrates AI and automation applied to research, content workflows, ad iteration, lead routing, and follow-ups — improving speed, consistency, and decision control.

Content Creation

This service focuses on content that supports SEO, positioning, and lead generation, aligned with how prospects search and evaluate.

The Process

How My Approach

Every engagement follows a four-step approach built around demand, intent, and conversion.
Each step connects to form a single, structured system that turns interest into qualified enquiries.

01

Demand & Intent Analysis

I start by analysing search behaviour, buyer intent, and decision triggers to understand where real demand exists.
This creates clarity before any execution begins.

02

System & Funnel Design

SEO, paid ads, and funnels are structured into a single lead system aligned to intent and conversion flow.
Every component is designed to support enquiries, not just traffic.

03

Channel Deployment

SEO, Google Ads, Meta Ads, content, and automation are deployed in alignment — not isolation.
This ensures consistent messaging across every touchpoint.

04

Optimisation & Lead Quality

Performance is optimised around lead quality, conversion efficiency, and decision clarity.
The focus stays on predictable, qualified enquiries.

Blog & Article

Discover My Insights